Why is Nourify® PLUS not "organic"?

From a protein perspective, pea makes up 80% of the Nourify® PLUS formula, and brown rice makes up 20%. The pea protein that we source is an organic, North American yellow pea protein that is the highest quality we've been able to find on the market. The brown rice is also the highest quality brown rice available on the market.

The reason that Nourify® PLUS is not "organic" is because we use the synthetic form of beta carotene, which we actually think differentiates us and the care we put into constructing our products. In essence, when you extract beta carotene from natural sources, heavy-duty chemicals and solvents are involved, and trace and residual chemicals are found in natural beta carotene as a result. Synthetic beta carotene (beta carotene created in a lab) functions identically in all ways to natural beta carotene, but without any chemical residue. For this reason, we use the synthetic version of beta carotene given its superior quality and safety vs. natural beta carotene. And for this reason, Nourify® PLUS isn't "organic."